Are political parties leveraging social media effectively?
Political parties need to reach out to their potential voters primarily for two reasons: If not in power, convince the voters to vote for them by sharing their manifesto and vision (if elected) If already in power, update the residents of the party's constituency on their progress towards meeting the goals which were promised in the election manifesto and vision Social media tools such as Facebook , Twitter and YouTube are free to use and can be leveraged to meet the above two requirements. But in order to reach the intended audience organically, following best practices need to be applied. When registering for a new account, choose a sensible username. Example: party name (https://www.facebook.com/AamAadmiParty/ or https://www.facebook.com/GOP) Post fresh content regularly (at least once a day or once a week) to highlight party's agenda and accomplishments Include visual content and not just text. Example: image of party leader or video of party workers listening to voters...